The baked products market in Germany

The times when a large number of artisan bakery businesses supplied the public with baked products are gone. In 2012, according to official statistics, 53.51% of sales were accounted for by no more than 2% of the total of 13,411 businesses that manufactured baked products in the Federal Republic of Germany and submitted a VAT declaration.

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The bread and bread roll market in Germany

Who, where, what, why, when and how – if you don’t ask you’ll never know. Little children watching “Sesame Street” already know that, and adults should also remember it occasionally even if the head-in-the-sand position is more comfortable.

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No turnaround in sight

The German baking industry’s nominal turnover rose by 2.9% to EUR 18.59bn in 2012 and was thus only just above the consumer prices inflation rate, which according to the official statisticians reached 2.0% in 2012. Those are the bare figures. However, 2012 was also the year in which flour prices were sometimes extremely high and were used by almost all businesses as an argument for considerable price increases. So there is strong evidence to indicate that the baking industry’s sales more or less stagnated in 2012, whereas volumes fell significantly in view of the higher prices per unit or kilogram.

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